Hybrid Software Group PLC recently celebrated its name change and corporate identity by ringing the bell to open trading at the Euronext Stock Exchange in Brussels, Belgium.

Hybrid Software Group PLC changed its name from Global Graphics PLC following shareholder approval on October 13, 2021. The new name underlines the Group’s position as a software company providing innovative technology for industrial print manufacturing processes at a time when industry is accelerating towards mass customization, smart factories, and Industry 4.0.  The Group’s solutions are hybrid because they meet the needs of analog and digital production processes and because they integrate both software and printhead drive electronics.

The Group’s new strapline “enterprise software for industrial print manufacturing” represents all the solutions available from Hybrid Software Group’s global operating companies: Global Graphics Software, Hybrid Software, Meteor Inkjet and Xitron. The individual branding of these operating companies is unchanged.

Speaking at the Bell ceremony, chairman Guido Van der Schueren said, “For many years, the success of Hybrid Software has been built on a simple formula: our future depends on advanced automation as embodied by Industry 4.0, multiplied by extreme customer care.  We partner with our customers for the long term and act upon their input. I believe these concepts equally apply to the broader Hybrid Software Group and look forward to continuing to expanding our support for all areas of industrial print manufacturing.”

CEO Mike Rottenborn adds, “Our customers have long viewed Global Graphics as a collection of great companies: Global Graphics Software, Hybrid Software, Meteor Inkjet, and Xitron. But as an integrated group, we offer technology and products that go beyond what’s available from any individual company. It’s important that we communicate the proper brand message at the group level to our customers and investors. Rebranding as Hybrid Software Group brings this group strategy into focus and lays the foundations for continued growth of the company.”

Earlier this year the four companies launched their first joint product, the SmartDFE, (digital front end) that is designed to be the heart of a fully automated manufacturing system for labels and packaging, one of the Group’s strategic growth targets.